Noor Abu Jbara is an industrial engineer and holds masters of science in Innovation and Entrepreneurship from the University of Warwick. Currently, Noor is the entrepreneurship and innovation supervisor at The Tank by Umniah. Also, Noor is the founder of SHEE, a hub for social, human and economic empowerment. She is a trainer and mentor for many startups and worked as a consultant, researcher and coach in field of women’s empowerment and entrepreneurship. Noor has worked with several international and domestic entities such as USAID LENS, Spark, Care and CMC. Noor is passionate about research and published two conference papers and one impact assessment report in topics related to women’s economic empowerment and social entrepreneurship. She is also a Said Foundation Scholarship Alumna and winner of the UK Alumni Award in Business and Innovation for 2021. 

IVLP Impact Award Project: SHEE Through Business

SHEE through Business is one of the projects under SHEE. SHEE stands for Social Human Economic Empowerment. It is an empowerment hub that helps individuals to reach empowerment, by going through a journey that includes personal, familial, social, economic and financial empowerment. SHEE through Business targeted women who were looking for financial stability and wished to own a home-based business. The project contained the following phases:

•Preparation and outreach
•Training courses
•Mentorship
•Practical experience exchange with an entity related to the sector of home-based business
•Reporting and follow up

15 women were selected to attend workshops. Through a series of pre-designed workshops and mentorship sessions, these women were able to launch or improve their home-based culinary businesses. Additionally, 8 women were chosen to receive mentorship service and 3 women were chosen to be part of an apprenticeship in a culinary arts academy.  By helping women grow their businesses through practical and technical support, this project improved the business possibilities for women in the culinary industry.  

The project activities included selecting beneficiaries, building trainers and mentors pool, designing the program, implementing the training and mentorship activities, partnering with entities for knowledge exchange, follow up and measuring the impact after the program.

This program achieved the following impact:
•Activated women in society and economy
•Enabled women to reach safety and security in their families and businesses
•Created self-sustained home-based businesses
•Had a more sustained families and individuals

“The training enriched our managerial and financial knowledge.” - Project Participant

IVLP Exchange Experience 

Noor was a participant in the IVLP Project Science and Technology Entrepreneurship organized by the U.S. Department of State and American Councils for International Education (ACIE).

Noor's exchange experience led to the development of her IVLP Impact Award Project: "IVLP was so fruitful for me and for my business SHEE. It helped me to build an international network, meet key players in the entrepreneurship ecosystem, explore best practices and widen my knowledge.”

U.S. Communities Visited Virtually 

San Francisco, CA; Washington, DC; Boise, ID; Pittsburgh, PA

Country: Jordan

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