Gull Zaiba Jawad is the founder and CEO of Redmarker Systems and Hamkaar Ventures, as well as an Executive Member of the Rawalpindi Chamber of Commerce and Industries. She is passionate about and dedicated to minimizing hardships for the women of Pakistan. She is working to develop and enable an ecosystem that supports business growth and to develop a community for encouraging and motivating aspiring women entrepreneurs. 

IVLP Impact Award Project: Connecting the Missing Links

This project economically empowered women and cultivated sustainable women-led businesses in the creative economy of Pakistan. By supporting women-led businesses, the project positively transformed the lives of the women associated with this project and other community members. The project conducted two in-person and ten online training sessions to provide technical and capacity-building support to women-led businesses, addressing challenges related to branding, financial management, scaling up, quality control, and market competitiveness. The project also offered dedicated training on branding and product development, recognizing its pivotal role in establishing a distinct market presence. Through innovative solutions of community building, technology-driven connectivity using social media and some e-commerce platforms, and comprehensive support mechanisms, the project resulted in empowering, uplifting, and sustaining the entrepreneurial spirit of women, ultimately fostering a more inclusive and thriving creative economy.

"I hope to create a few success stories and achieve a community of women supporting women - women entrepreneurs and artisans being part of one community to help and support one another and grow collectively." - Gull Zaiba Jawad

IVLP Exchange Experience 

Gull Zaiba was a participant in the IVLP Project Entrepreneurship as the Engine of Prosperity and Stability - Small Business Development in the Indo-Pacific, organized by the U.S. Department of State and Meridian International Center.

U.S. Communities Visited

Washington, DC; Chicago, IL; Albuquerque, NM

Country: Pakistan 

Click here to go back to the IVLP Impact Awards Main Page