Isabel Saldaña is the Co-Founder of ALLOT SRL., a company that supplies hotel and restaurant products in Bolivia. The company's goal is to organize logistics and procure products commonly used in the hospitality industry so that hotels and restaurants can focus on customer satisfaction. She has previously worked in Trade Marketing, Visual Merchandising, and Marketing and Sales at Aidisa Bolivia and Madepa S.A. She has a Master's degree in Neuromarketing from the Universitat Autónoma de Barcelona and a Bachelor's Degree in Commercial Engineering with a minor in International Business from the Universidad Privada Boliviana.