Sofia Cruz is the Founder of Mexikatekatl and TEKITI, organizations working in favor of business education for artisans in Mexico. Both organizations take pride in finding new market opportunities for local artisans by assisting in marketing their products   and connecting them to businesses that will buy and sell their goods. Ms. Cruz studied Entrepreneurship and Business Development at ITESM Guadalajara, where she graduated in 2012. She founded Mexikatekatl in October 2013 and created the brand TEKITI in November 2015.