Kennedy Ouma is a corporate communication and public relations expert who is passionate about media relations, agri-journalism and business development. He is currently the head of development communication at Kenya Climate Innovation Centre Consulting Limited, where he develops and implements communication strategies. He leads resource mobilization with other development partners for communication services. He formerly was a project officer at Standard Media Group’s FarmKenya Initiative where he developed strategic programs and initiatives in the agriculture sector to facilitate the revenue and business growth. He coordinated KTN Farmers TV, Smart Harvest and Technology weekly magazine and all other agriculture portfolios. Previously, he was a communications officer at Egerton University where he co-founded CoELIB Media, which documented EU, AU, Nuffic and USAID funded programs in Kenya, Malawi, Nigeria and Ghana. Kennedy holds a bachelor's degree in agribusiness management and postgraduate certificates in multimedia, corporate relations, business development, strategic planning and management. 

IVLP Impact Award Project: The Green Revolution

The Green Revolution was a community-based program aimed at promoting agribusiness as an alternative economic activity among the youth in Kobala, Homa Bay County, Kenya. The program was developed to solve the unemployment crisis in the region that has caused youth to resort to crime for their daily survival. As a result of the program, 200 adolescents were introduced to careers in farming, educated about the best agricultural practices and trained in farming techniques. The project involved setting up a demonstration plot, organizing a field day and supporting a group of 20 committed young adults in starting their own farms. The success stories were demonstrated through a football tournament attended by 16 teams and a crowd of 1,000 attendees who were encouraged to take up agribusiness initiatives. The community experienced a reduction in crime and teen pregnancy due to youth involvement in the program.  

An inception meeting with the project coordination team held at the Onjwaro Youth Group Farm where the demonstration and filed day were be held

A survey of the demonstration plot by the project coordination team to assess the initial ploughing

A tractor ploughing the demonstration plot as part of land preparation activities

"[This project is the] ultimate solution to poverty and hunger in Wang’chieng Location." - Local leader & Attendee

IVLP Exchange Experience

Kennedy was a participant in the IVLP Project U.S Agriculture Trade and Food Safety, organized by the U.S. Department of State and Meridian International Center.

Kennedy's exchange experience led to the development of his IVLP Impact Award Project: "IVLP was an eye opener and enabled me to see the world as a village full of innovative opportunities that I can harness through networking sessions with other IVLP alumni."

U.S. Communities Visited Virtually

Washington, DC; Pensacola, FL; New Orleans, LA; St. Louis, MO; Milwaukee, MI

Country: Kenya

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